We focus on FDA-approved GLP-1 care pathways.
Ro vs LifeMD
This is not a ranking. There is no score, and paid relationships never affect what's included or how it's described. Each fact below links to where we found it, in the provider's own words.
| Ro | LifeMD | |
|---|---|---|
| Category | Cash-pay telehealth | Cash-pay telehealth |
| Pricing | Membership costs $39 for the first month, then $74–$149 per month depending on the plan. The 12-month plan is $74/month prepaid annually, the 6-month plan is $89/month prepaid every six months, the 3-month plan is $99/month prepaid every three months, and the monthly plan is $149/month. Medication is billed separately from membership. | Program membership is $39 for the first month, then $149/month, covering clinician consultations, prescriptions, coaching, and labs; medication is separate. Branded medication pricing starts at $149/month for Wegovy pill, $199/month for Wegovy pen, and $349/month for Zepbound vial. |
| Medications listed | Offers Wegovy (pill and pen), Foundayo (pill), and Zepbound (KwikPen), with pricing tiers by dose. | Lists FDA-approved Wegovy (pill and pen) and Zepbound (vial and KwikPen), plus Saxenda and Ozempic (used off-label for weight loss). |
| Membership terms | The first month's $39 membership fee is refunded if a patient is found ineligible for GLP-1 treatment. Ro offers a free insurance coverage check for select medications and handles the related paperwork; membership is billed separately from medication and is a self-pay product. | Not published |
| BBB rating | B rating; BBB accredited since July 23, 2018. | A rating; BBB accredited since September 30, 2022. |
| Trustpilot rating | 3.9 out of 5 ('Great'), based on 5,245 reviews. | Approximately 4.0 out of 5 based on more than 4,200 reviews. |
| Years operating | Founded in 2017 (launched as 'Roman,' rebranded to 'Ro' in 2018). | Operating as LifeMD since 2020, when the company (originally incorporated as Conversion Labs) was renamed; began trading as LifeMD, Inc. (NASDAQ: LFMD) in February 2021. |
| Company stage | Established — founded 2017, launched as 'Roman' (about 9 years). | Established — operating under the LifeMD name since 2020 (about 6 years); the company traces back to an earlier incorporation as Conversion Labs. |
| Insurance handling | Not published | States it "does not accept insurance for its GLP-1 weight loss programs," but its team checks medication coverage and copay separately. Patients with Medicare, Medicaid, or TRICARE are not eligible. |
| States served | Not published | Describes itself as "a 50-state direct-to-patient telehealth company." |
| Verified | Aug 8, 2026 | Jul 31, 2026 |
Coverage and treatment decisions involve your health history. Talk with a licensed healthcare professional before starting or changing treatment.
Ro Body
Verified Aug 8, 2026·3 official sources
PillPen- Pricing
- Membership costs $39 for the first month, then $74–$149 per month depending on the plan. The 12-month plan is $74/month prepaid annually, the 6-month plan is $89/month prepaid every six months, the 3-month plan is $99/month prepaid every three months, and the monthly plan is $149/month. Medication is billed separately from membership.Source: ro.co
- Medications listed
- Offers Wegovy (pill and pen), Foundayo (pill), and Zepbound (KwikPen), with pricing tiers by dose.Source: ro.co
- Membership terms
- The first month's $39 membership fee is refunded if a patient is found ineligible for GLP-1 treatment. Ro offers a free insurance coverage check for select medications and handles the related paperwork; membership is billed separately from medication and is a self-pay product.Source: ro.co
- BBB rating
- B rating; BBB accredited since July 23, 2018.Source: bbb.org
- Trustpilot rating
- 3.9 out of 5 ('Great'), based on 5,245 reviews.Source: trustpilot.com
- Years operating
- Founded in 2017 (launched as 'Roman,' rebranded to 'Ro' in 2018).Source: bbb.org
- Company stage
- Established — founded 2017, launched as 'Roman' (about 9 years).Source: bbb.org
LifeMD
Verified Jul 31, 2026·4 official sources
PillPenInjection- Pricing
- Program membership is $39 for the first month, then $149/month, covering clinician consultations, prescriptions, coaching, and labs; medication is separate. Branded medication pricing starts at $149/month for Wegovy pill, $199/month for Wegovy pen, and $349/month for Zepbound vial.Source: lifemd.com
- Insurance handling
- States it "does not accept insurance for its GLP-1 weight loss programs," but its team checks medication coverage and copay separately. Patients with Medicare, Medicaid, or TRICARE are not eligible.Source: lifemd.com
- Medications listed
- Lists FDA-approved Wegovy (pill and pen) and Zepbound (vial and KwikPen), plus Saxenda and Ozempic (used off-label for weight loss).Source: lifemd.com
- States served
- Describes itself as "a 50-state direct-to-patient telehealth company."Source: lifemd.com
- BBB rating
- A rating; BBB accredited since September 30, 2022.Source: bbb.org
- Trustpilot rating
- Approximately 4.0 out of 5 based on more than 4,200 reviews.Source: trustpilot.com
- Years operating
- Operating as LifeMD since 2020, when the company (originally incorporated as Conversion Labs) was renamed; began trading as LifeMD, Inc. (NASDAQ: LFMD) in February 2021.Source: sec.gov
- Company stage
- Established — operating under the LifeMD name since 2020 (about 6 years); the company traces back to an earlier incorporation as Conversion Labs.Source: sec.gov